Facebook announced the test of autoplay videos within the mobile News Feed for a small group of U.S. users on 12 September, 2013.
This feature will work when users swipe through the news feed and come across a video from other users on the site. The videos will automatically switch to play and the sound of the video will only switch on once the user taps on the video, reported Inside Facebook.
Like Us on Facebook
The social networking site also added that this feature will be functional only when videos will be posted by an individual Facebook user or verified pages (such as celebrities). This condition has been added to avoid advertisement videos from automatically playing on the site. Once the video stops playing, users will be directed back to the news feed on the site.
The videos that will be directly uploaded to Facebook and Instagram (a Facebook owned site) will be played automatically but not the ones from YouTube or Vimeo or any other platform applications, which post on Facebook.
The social media giant is presently testing this application only on smartphones and tablets and has not yet decided to bring it on the web pages for laptops and computers.
"Today we're starting to test an easier way to watch videos on Facebook. Now when you see a video in News Feed, it comes to life and starts playing. Videos initially play silently, and if you want you can tap to play with sound in full screen. Scroll past if you don't want to watch," Inside Facebook quoted Kelly Mayes, Product Management Head at Facebook.
Mayes also added that the advertisements videos published on the user's walls will not be automatically played.
"At first, this feature will be limited to videos posted by individuals, musicians, and bands. We're doing this to make sure we create the best possible experience. Over time, we'll continue to explore how to bring this to marketers in the future," she added.
Facebook has been trying to make the social networking site a better page for users. This year Facebook introduced Facebook Home, animated stickers for the FB chat, Chat heads for the FB messenger on smartphone, hashtag feature and verified pages that is similar to Twitter.
© 2012 iDigitalTimes All rights reserved. Do not reproduce without permission.
Sep 13, 2013 04:23 amSamsung Galaxy S5 Likely to have 64 bit Processor
Sep 13, 2013 02:40 amMicrosoft Working on Halo Inspired Siri-Like Voice Assistant for Windows Phone